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The Event: A deep-dive panel series featuring industry leaders discussing hospital workforce Issues, medical innovation, and patient care.
Creative Scope: I created a visual identity for this series that extended across all touchpoints. Deliverables included print & digital ads, wayfinding, large-scale banners, event programs, and branded QR codes. I oversaw the production of digital interstitials and event programs designed to keep high-level stakeholders informed.
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